Data is different from each source system and each vendor. Depending on how data is stored and accessed, this may be:
Item level data (preferred)
For example, a shirt sold in a store (as part of an order with other products) or a fast pass ticket for a child (as part of an order with other tickets)Order level data
For example, a transaction in a store (which consists of a shirt, a hat and a postcard) or a transaction of a ticketing system (which consists of an adult ticket and a child ticket, each with a fast pass)Aggregate data
For example, the store made 100 transactions totalling $1,000.00 for the day.
Dexibit prefers to receive data as granular as possible, as this level of data becomes more insightful. If item level data is provided, Dexibit will also summarize the data to provide order level metrics (such as party size). If item or order level data is provided, Dexibit will also aggregate the data to provide additional metrics (such as an attrition rate).
Different systems collect different data. Dexibit prefers to receive all data fields/columns. As well as the data available from a source system, Dexibit can also create novel derived, compound or enriched data.
Example data: ticketing system
Tickets have a lifecycle represented in the ticket data by a series of date/time stamps. Depending on how data is stored, accessed and reconciled by the source system, this data will be shared in different ways with Dexibit:
Booked/Sold, when the ticket was purchased or reserved
Scheduled/Session, when the ticket was issued for
Redemmed/Scanned, when the ticket was used onsite (sometimes, a ticket might have multiple redemptions if it is used multiple times during the visit or across multiple visits)
Personally identifiable data such as the customer's name and contact details should be redacted from the data before it is sent to Dexibit.
Depending on the source system, data relating to the ticket could include items such as:
Location ID (venue)
Ticket ID
Order ID
Member ID
Seat number
Zipcode (location data might also include city, state, country, FIPS)
Ticket product
Ticket type
Ticket category
Quantity
Unit price ($)
Total item price, net ($)
Discount amount ($)
Discount code
Tax ($)
Total item price, gross ($)
Sales channel
Sales person
Source
Campaign code
Payment method
Entry gate
Voucher amount ($)
Voucher ID
Refund?
Refund amount ($)
Refund reason
Accessibility requirement
Note
Depending on the source system, data relating to the ticket allocation could include:
Date/time of the ticket session
Ticket product, type or channel
Ticket allocation volume (how many tickets can be sold at capacity)
Ticket release volume (how many tickets from the capacity have been made available to the public)
Date/time of release (when the tickets were released to the public)
Name of release (for example, 'Visa exclusive presale')