Sections in this article:

  1. Simulating visitation

  2. Simulating revenue (Classic and Premium users only)

  3. Simulating membership (Classic and Premium users only)

Accessing simulation assumptions

the assumptions pane on the right-hand side, click the pull-out arrow at the top right.

Simulating visitation

To simulate visitation, apply various assumptions as desired by clicking the toggle on a condition to turn it on. Note some conditions may require the entry of additional data to complete the assumption, whereas others may include preset assumptions which may be adjusted. Some condition controls are playable, such as scaling factors.

Once selected, assumptions will automatically apply to the data in the simulation in real time.

Simulating revenue

This feature is only available for Classic or Premium users.

To simulate revenue, scroll to the bottom of the assumptions pull out panel. Click the plus icon to add a line of business, and enter the line of business name and Average Revenue Per Visit (ARPV). The total revenue for the simulation will automatically calculate to the right. Repeat to add subsequent lines of business (for example, ticketed admission, hospitality, merchandise, parking etc), or alternatively use a single visitor spend to represent all lines of business. To delete a line of business, hover over the line and click the X icon to remove.

On the primary scenario visualization, select ‘Revenue’ from the drop down list to view the simulation.

Simulating membership

This feature is only available for Classic or Premium users.

To simulate membership, scroll to the bottom of the assumptions pull out panel. Enter the current member volume, expected new members converting from future visitation and expected lost members churning through cancellation (on a monthly basis).

On the primary scenario visualization, select ‘Membership’ from the drop down list to view the simulation.

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