What visitors can do while onsite, usually exhibitions, experiences or events.

Entrance to an activity such as an exhibition, experience or event, usually ticketed (either paid or free) but sometimes measured by footfall count or membership verification. In industry, admission is sometimes used interchangeable with visitation - at Dexibit, we reserve this term for activity admission versus location visitation.

In Dexibit, a part of the Toolbox providing a calendar of what's on in and around the location (such as activities, campaigns, public holidays, school terms and events elsewhere), used for data context and in aid of analysis and predictions.

Using technology to study data to gain information, insights or knowledge.

An industry authority or professional group which in Dexibit, may work together with its member locations to share benchmarks or publish information such as tourism statistics.

The number of people who visited (see also visitation), though usually reserved for activities such as exhibitions, experiences or events.

A visitor attraction or similar organization with a subscription to Dexibit, which is comprised of one or more locations.

The per cap spend of a single visitor, using only lines of business related to the physical visit (such as admission, retail, hospitality or parking), a unit economics measure calculated by revenue divided by visitation.

Large or complex data sets which are typically characterised by volume, velocity, veracity, variety, variability and value.

A technology where visitors download a mobile app to their own device or use a location device and the location contains a network of beacons used for pathway analytics and digital experience. In the case of pathway analytics, this determines where visitors go, what route they take and how long they spend.

The use of data, software and services over the internet, often using shared yet secure resources, as opposed to an owned instance stored locally on premise.

Data lake

A central repository of both structured and unstructured data, usually as is, at scale and if required, in real time. Dexibit's solution includes a data lake.

Data warehouse

A central repository of data (which may contain multiple databases) to which data flows from various sources and from which various systems or users reference data for information. Dexibit's solution includes a data warehouse and/or can reference a customer's data warehouse.

The amount of time (usually measured in minutes) a visitor spends onsite, or in a particular space.

A fixed or temporary (also called 'special') activity as part of a location's public program which displays works of art, objects of interest or informative experiences. In Dexibit, an exhibition can have a start date, end date, location, category, budget and price to aid with analysis and predictions.

A fixed or temporary activity as part of a location's public program which enables visitors to engage, such as a tour, ride, escape room, zip line, simulator or virtual reality. In Dexibit, an experience can have a start date, end date, location, category, budget and price to aid with analysis and predictions.

A fixed or temporary activity as part of a location's public program which brings visitors together for a performance or show, such as a one off, periodic or seasoned event (where events are held on a regular basis for a period of time). In Dexibit, an event series can have a schedule, location, category, budget and price to aid with analysis and predictions.

Selecting which sub sets of data to include in order to slice and dice data.

Targets against a data metric used to motivate the team and monitor performance. Goals are usually informed by plans.

A collection of locations which in Dexibit may work together to share benchmark data.

In Dexibit, a part of the Toolbox containing pre built visualizations providing a point and click style experience for creating dashboards and reports.

A count of how many people went through an entrance (either to a location or to a space), taken from automated sensors or manual counts, which may include in versus out flow and other detail.

Predictions against a data metric (commonly visitation and revenue) used for strategic and operational planning and performance monitoring. Forecasts also inform plans and goals.

Transparency of where data comes from, what happens to it and where it goes over time.

A place where the public can visit such as an aquarium, archive, Family Entertainment Center (FEC), gallery, garden, historic site, library, Location Based Experience (LBE), museum, observatory, park, pier, stadium, theme park, tower, wheel or zoo.

The use of technology to automatically read and interpret freeform visitor remarks and determine how positive, negative or neutral these are.

The use of indoor positioning technology such as RFID, WiFi or BLE to track where visitors go, what route they take and how long they spend.

Commitments against a data metric used for financial planning and performance monitoring. Plans are usually built from forecasts and also inform goals.

A collection of locations owned by the same parent organization.

Transparency of where data comes from.

Radio Frequency Identification (RFID)

A technology where visitors are issued with tags (usually wearable wristbands or lanyards) and the venue contains a network of readers used for location analytics, digital experience and retail applications. In the case of location analytics, this determines where visitors go, what route they take and how long they spend.

The use of natural language technology to automatically read and interpret freeform visitor remarks and determine how positive, negative or neutral these are.

In Dexibit, a part of the Toolbox providing the ability to customize your view or build your own visualization when creating dashboards and reports.

The difference between forecast versus actual.

Software as a Service (SaaS)

Software provided on an affordable subscription basis rather than as a larger one time investment, usually for cloud applications.

In Dexibit, an easy access panel containing a Library, Studio, Almanac and other tools used to create dashboards and reports or customize your view.

The difference between forecast versus actual, where expectations were exceeded.

The number of people who visited a location, measured by ticketing, footfall, membership or a combination of these measures. In industry, visitation is sometimes used interchangeable with admission - at Dexibit, we reserve this term for location visitation versus activity admission (for exhibitions, experiences and events).

The marketing investment required to attract a single visitor, a unit economics measure calculated by marketing spend divided by visitation.

The visual presentation of data, information or insight - either as a volumetric (numerical summary), statistical graph or interactive illustration.

A technology where visitors' devices are anonymously monitored via the location's WiFi network used for location analytics to determine where visitors go, what route they take and how long they spend.