A - E

Activity

What visitors can do while onsite, usually exhibitions, experiences or events.

Admission

Entrance to an activity such as an exhibition, experience or event, usually ticketed (either paid or free) but sometimes measured by footfall count or membership verification. In industry, admission is sometimes used interchangeable with visitation - at Dexibit, we reserve this term for activity admission versus venue visitation.

Almanac

In Dexibit, a part of the Toolbox providing a calendar of what's on in and around the venue (such as activities, campaigns, public holidays, school terms and events elsewhere), used for data context and in aid of analysis and predictions.

Analytics

Using technology to study data to gain information, insights or knowledge.

Association

An industry authority or professional group which in Dexibit, may work together with its member venues to share benchmarks or publish information such as tourism statistics.

Attendance

The number of people who visited (see also visitation), though usually reserved for activities such as exhibitions, experiences or events.

Account

A visitor attraction or similar organization with a subscription to Dexibit, which is comprised of one or more venues.

Average Revenue Per Visit (ARPV)

The per cap spend of a single visitor, using only lines of business related to the physical visit (such as admission, retail, hospitality or parking), a unit economics measure calculated by revenue divided by visitation.

Big data

Large or complex data sets which are typically characterised by volume, velocity, veracity, variety, variability and value.

Bluetooth Low Energy (BLE)

A technology where visitors download a mobile app to their own device or use a venue device and the venue contains a network of beacons used for location analytics and digital experience. In the case of location analytics, this determines where visitors go, what route they take and how long they spend.

Cloud

The use of data, software and services over the internet, often using shared yet secure resources, as opposed to an owned instance stored locally on premise.

Data lake

A central repository of both structured and unstructured data, usually as is, at scale and if required, in real time. Dexibit's solution includes a data lake.

Data warehouse

A central repository of data (which may contain multiple databases) to which data flows from various sources and from which various systems or users reference data for information. Dexibit's solution includes a data warehouse and/or can reference a customer's data warehouse.

Dwell time

The amount of time (usually measured in minutes) a visitor spends onsite, or in a particular space.

Exhibition

A fixed or temporary (also called 'special') activity as part of a venue's public program which displays works of art, objects of interest or informative experiences. In Dexibit, an exhibition can have a start date, end date, location, category, budget and price to aid with analysis and predictions.

Experience

A fixed or temporary activity as part of a venue's public program which enables visitors to engage, such as a tour, ride, escape room, zip line, simulator or virtual reality. In Dexibit, an experience can have a start date, end date, location, category, budget and price to aid with analysis and predictions.

Event

A fixed or temporary activity as part of a venue's public program which brings visitors together for a performance or show, such as a one off, periodic or seasoned event (where events are held on a regular basis for a period of time). In Dexibit, an event series can have a schedule, location, category, budget and price to aid with analysis and predictions.

F - J

Filter

Selecting which sub sets of data to include in order to slice and dice data.

Goal

Targets against a data metric used to motivate the team and monitor performance. Goals are usually informed by plans.

Group

A collection of venues which in Dexibit may work together to share benchmark data.

Library

In Dexibit, a part of the Toolbox containing pre built visualizations providing a point and click style experience for creating dashboards and reports.

Footfall

A count of how many people went through an entrance (either to a venue or to a space), taken from automated sensors or manual counts, which may include in versus out flow and other detail.

Forecast

Predictions against a data metric (commonly visitation and revenue) used for strategic and operational planning and performance monitoring. Forecasts also inform plans and goals.

K - O

Lineage (in data)

Transparency of where data comes from, what happens to it and where it goes over time.

Location analytics

The use of indoor positioning technology such as RFID, WiFi or BLE to track where visitors go, what route they take and how long they spend.

Natural Language Processing (NLP)

The use of technology to automatically read and interpret freeform visitor remarks and determine how positive, negative or neutral these are.

P - T

Plan

Commitments against a data metric used for financial planning and performance monitoring. Plans are usually built from forecasts and also inform goals.

Portfolio

A collection of venues owned by the same parent organization.

Provenance (in data)

Transparency of where data comes from.

Radio Frequency Identification (RFID)

A technology where visitors are issued with tags (usually wearable wristbands or lanyards) and the venue contains a network of readers used for location analytics, digital experience and retail applications. In the case of location analytics, this determines where visitors go, what route they take and how long they spend.

Sentiment

The use of natural language technology to automatically read and interpret freeform visitor remarks and determine how positive, negative or neutral these are.

Studio

In Dexibit, a part of the Toolbox providing the ability to customize your view or build your own visualization when creating dashboards and reports.

Residual

The difference between forecast versus actual.

Software as a Service (SaaS)

Software provided on an affordable subscription basis rather than as a larger one time investment, usually for cloud applications.

Toolbox

In Dexibit, an easy access panel containing a Library, Studio, Almanac and other tools used to create dashboards and reports or customize your view.

Uplift

The difference between forecast versus actual, where expectations were exceeded.

U - Z

Venue

A place where the public can visit such as an aquarium, archive, Family Entertainment Center (FEC), gallery, garden, historic site, library, Location Based Experience (LBE), museum, observatory, park, pier, stadium, theme park, tower, wheel or zoo.

Visitation

The number of people who visited a venue, measured by ticketing, footfall, membership or a combination of these measures. In industry, visitation is sometimes used interchangeable with admission - at Dexibit, we reserve this term for venue visitation versus activity admission (for exhibitions, experiences and events).

Visitor Acquisition Cost (VAC)

The marketing investment required to attract a single visitor, a unit economics measure calculated by marketing spend divided by visitation.

Visualization

The visual presentation of data, information or insight - either as a volumetric (numerical summary), statistical graph or interactive illustration.

WiFi analytics

A technology where visitors' devices are anonymously monitored via the venue's WiFi network used for location analytics to determine where visitors go, what route they take and how long they spend.

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